SMARTER CLICK CASE STUDY
Postcode Based Campaigns
Campaigns were triggered depending on whether the user met the pre-specified postcode requirements along with whether they had viewed 10 or more pages. Once triggered, the user was presented with a ‘See restaurants with 20% OFF!’ CTA which gave them the opportunity to receive 20% off in a local participating restaurant.
Advanced heat mapping became active after 5 seconds.
Campaigns were triggered providing the Post Code requirements were met.
The user had visited 10 or more pages