
SMARTER CLICK CASE STUDY
Looking4.com – A/B Testing
Looking4.com compare airport parking services at for many airports across the UK and around the world. The client has access to over 1200 car parks spanning across +200 airports.

The Strategy


5% of orders over £125 – £0 – £124 in the baskett
7.5% off orders over £150 – £126- £149 in the basket
10% off orders over £200 – £151 – £199 in the basket
12.5% off orders over £300 – £201 – £299 in the basket
The aim of the test was to increase sales, revenue, and engagement via an offer that would feel personable to each respective user.

Advanced heat mapping became active after 3 seconds on Desktop. Touchscreen campaigns were triggered after 30 seconds.
The Results:
Engagement
Sales
AOV
Conversion Rate
%

Learnings
↑ +52% Sales and Revenue
We saw strong increases in Sales and Revenue at +22% and +52% respectively.
↑ +84% Engagement
Due to the targeted nature of the offer, Engagement % increased by +63% with conversions increasing by +84%.
↑ +84% AOV
AOV increased +84% which suggests customers are inclined to spend more when an additional discount code is present.
♥ 5% offer strongest
The 5% code was the strongest performing followed by the 12.5% code, 7.5% code with the 10% code driving the least.